Theres a hidden prospecting technique Donald Trump exploits over and over, that you can use to close more prospects into your MLM business.

And that hidden prospecting technique is called: W.I.I.F.M.

Simply put, WIIFM stands for Whats In It For Me. And this is what I like to call, the Hidden Prospect Radio Station. And thats because this is all your prospect is listening to when youre qualifying them.

Why is WIIFM so important you ask? Great question!

Its important because prospects DONT care about your business opportunity, MLM or what youre selling. They just want to know Whats In It For Me. Thats it.

All your prospects care about, is how can your opportunity help them fulfill their Needs, Wants, and Desires.

Now I want to you to really think about it. When your prospect filled out the form that made them a lead on your list, they didnt say Wow, a home business with fancy products, I wanna learn more

They said Hmmm. . . this looks like a way for me to get out of debt or this looks like a way for me to put some money away for my retirement, let me find out more

And those who are truly successful in MLM or in prospecting in general know how to exploit this little known secret in order to close their prospects like clockwork.

Just take a look at The Don (Donald Trump) for that matter. When hes prospecting for potential business partners, he doesnt just say I have this, I have that, are you in?

He lets them know Whats In It For Them. Hell show them what they have to gain if they work together. Hell let them know Hey, if you join me now, I can do this, I can help you get that, etc.

All you have to do is take a step back, and stop thinking about yourself for a minute, and tap into WIIFM to see exactly how your prospects would benefit and fulfill their needs, wants and desires if they joined you.

And this is key, because these needs, wants and desires changes from prospect to prospect. So you have to know how to exploit it in all occasions.

So how do I exploit WIIFM to close more of my prospects?

I like to use my 3 Golden Questions thatll pluck all the information I need to close my prospect quickly and easily, but its very simple, heres all you have to do:

1. Find their selling point (Money) Find what dollar amount theyre searching for.

2. Find their specific Needs, Wants and Desires Whats behind the money.

3. Push their pain and pleasures buttons What theyre hoping to get rid of and what they are hoping to gain.

4. Give them a headache and provide them aspirin Use this technique to dangle the carrot in front of them, and watch them close themselves.

So just remember you always want to tap into WIIFM when youre prospecting. Dont forget why you got started in MLM. It wasnt just for the sake of having a home business.

You joined for the same reasons your prospects will join, and its to fulfill your needs, wants and desires. See, nobody joins a home business just to be in a home business. We all joined as a way to help pay for college or put money away for retirement or to finally go on that vacation (for our needs, wants, and desires)

So dont get caught in the mistake of babbling on and on and on about how about how great your opportunity is to your prospect. Just do what Donald Trump and every other successful prospector does, let your prospect know Whats In It For Them.

Because once you can exploit this hidden strategy with every prospect, achieving MLM Success and increased profits in your MLM business wont be far behind.