The importance of a prospect may be considered as the long journey from which the beginning of your idea acted on the final consumer. Considering this, it's better to invest in resources before launching a campaign that may be improved through marketing analysis and research.

Have you ever thought the time consumed to get a final worthy visit to your web page?

Before that prospect materialize to a sale you analyzed your market scope, developed products or services to satisfy consumers' needs and priced the products or services with an acceptable market price. If the buyer is not satisfied from what you say in your promotions will not buy again.

But, what if you close a sale from that customer trying to buy what you proposed in your campaign and becomes a regular consumer of your product, or sign up for the services you are selling?

What's the value of that visit to you?

Through the evaluation of the marketing mix used to promote that visit you'll learn and save costs for the next campaign.

For a good web campaign the marketing mix should contain:

Product:

Try to sell an standardize your product or service to attract worldwide prospects without the need of changes to adapt to domestic environmental forces. Think of your offer as a total product or service rather than a physical one.

Promotion:

Consider your target as international: the net let a business to easily penetrate foreign markets and increase profits and sales Plan a web site with good design and usability.

Improve your web pages: building a site map, using meta tags at your web pages, link reciprocity, banner campaigns, newsletters ,opt-in mailing, press releases, add your URL(s) to search engines and directories local and international, pay per click search engine campaign, etc. Establish good training programs or instructions of your product or service.

Create an affiliate or partner program and then balance direct sales to those made by third parties after your first marketing campaign.

Price:

Analyze the market in which you want to sell to set up a competitive price.

Distribution:

Make your product or service available worldwide. Set up international distribution channels through partner or affiliate programs.