Why are so many dot-com ventures guaranteed to fail or a best achieving luck luster results on the internet? Because they haven't wisely invested the time, energy and thought power into creating a memorable domain name. So before choosing a domain name, consider a few ideas.

First of all, consider the real estate term location, location, location. You need to think of your domain extension as a location, as most web surfers expect to see dot-com after a URL. Many surfers automatically type in dot-com at the end of the domain name even if you advertise your domain as dot-net or dot-org. I'm not saying you can't build something great using other extensions, its just a lot harder.

So what works?

Short, simple, real words that are easy to spell and create a lasting impression. For website on health care products, for example www.cloud9.com or www.clondnine.com would work. www.bestexperiencehealthcare.com most likely wouldn't.

Also your domain name should tell the search engines what you are all about. Since few surfers would search directly for www.clondnine.com, www.cloud-nine.com might be a better option.

Simple may be best and you want a name that is to memorable, but don't make your domain name to generic. www.money.com is simple and easy to remember, but it doesn't create a memorable association with a particular product or brand name. Think of a name to grabs to the surfers attention. Instead of www.money.com try www.moneymatters.com.

A great domain name in its self won't keep your business afloat, but if it at least creates a memorable association and draws surfers to your site you're already halfway there.